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Rental companies began offering more luxury vehicles and car clubs featuring exotic autos, on the East and West Coasts in the early s, as consumer demand revved up for high-end vehicles. Enterprise, the car rental giant, launched its exotic collection in West Los Angeles in The company now has 14 locations nationwide.
Rental companies say the expansion into the luxury segment is because of the increasing sales of luxury cars.
New upscale cars reached record sales in with 5. BMW led all high-end manufacturers, selling almost 1. Yet, outlook for sales look even more promising with the uptick in consumer spending.
The rental market and car clubs appeals to the driver who want to drive exotic cars once in a while without footing the bill to purchase and maintain them.
And, people who are on a budget can still enjoy the thrill of cruising in the latest Chevrolet Corvette or Lamborghini. It can still be relatively expensive to take a rare exotic for longer than a couple of hours.
The company offers both rentals and memberships. The affordability is what Ferretti said is attracting average-income consumers.
Applications to join the Classic Car Club in Lower Manhattan piled up so quickly this year that memberships were capped for the first time since the company opened its doors in Harper, a 25, year-old car enthusiast says he is lucky enough to work at Classic Car Club of Manhattan where he has driven every car in the vehicle fleet.
His love of vintage vehicles and many other upscale cars was fueled long before he began working for the company three years ago.
The types of cars on the showroom floor have gotten more diverse over the years, and so have its members. Meanwhile, Enterprise is adding to its collection to coax more clientele.
Their most recent addition was the Tesla Model S— an all-electric, eco-friendly vehicle that is becoming a popular request for many car enthusiasts. Email your comments to greg.Executive SummaryThe global luxury car market has seen been relatively untouched by the financial crisis and has been posting growth driven by the emerging markets.
A supercar is a luxury, high-performance sports car or grand tourer.
The term is used in marketing by automakers for unusual and expensive vehicles, and has been used to refer to different sorts of cars.
Limited-production specials from an "elite" automaker; Standard-looking cars modified for power and performance; Models from smaller manufacturers that appeal to enthusiasts. GTspirit is the worlds leading luxury and supercar website.
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Luxury sales skyrocket in China, despite austerity measures In two years, China is expected to be the biggest luxury-car market.
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